DistributorCentral Email Broadcast
May 2016 - Gardner, KS

DistributorCentral Launches Service to Host Inventory Web Service on Behalf of Industry Suppliers

The industry recently took a giant technological (and collaborative) step forward in 2014 when a number of forward-thinking technologists launched the first iteration of the inventory web service standard currently detailed at promostandards.org. DistributorCentral (DC) was the first service provider to adopt the standard, launching a solution to consume and re-broadcast inventory data to our 20,000 distributor users within weeks of the 2014 Tech Summit where the initiative was announced.

While the inventory standard has proven to be a fantastic tool by which suppliers can easily share inventory data electronically with industry distributors, it has also somewhat difficult to encourage adoption among suppliers who might not have the technical expertise on staff to build the service or the resources to outsource such a project.

Several of DC’s supplier customers fell into this category, and it was that barrier to entry that encouraged DC’s IT director, Chris Schlemmer, to come up with a solution to address the needs of these suppliers. Under Chris’ direction DC built and launched a service whereby a supplier can easily upload inventory data to DC in a simple, text-based format or by using a pre-built app, downloadable from DC, which can be installed locally on a computer located at the supplier’s facility. From there, DC is able to “re-broadcast” the inventory data in the standards specified at promstandards.org. Any distributor or service provider in the industry can access that supplier’s inventory data by hitting DC’s web service, just as they would when retrieving inventory data directly from a supplier who hosts their own inventory web service.

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The Ultimate Promotional Products
Rock n' Roll Field Test

With May's CentralZone theme revolving around FUN, we took a look at some of the ways we incorporate fun into our daily work and play lives. Our very own Vice President of Operations, David Shultz manages to include an epic number of promotional products through his creative outlet performing in a band. He counted over a dozen valued DistributorCentral supplier customers represented on stage a few weekends ago!

"While I was drinking coffee out of my Starline coffee tumbler that morning, I just started counting the number of promotional items I had with me and was shocked to realize how many suppliers I had along with me," said Shultz.

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4 Ways to Ensure Fun Prevails at Work

I don’t believe in the concept of a work/life balance – I never have and never will. If you love what you do, the people you do it with, and, most importantly, the overall culture of the company, there isn’t a need for a work/life balance. People who need a work/life balance tend to be miserable at work, hate Monday’s, and focus on leaving work on Friday. To paraphrase Gary Vaynerchuk, if you live for weekends and vacations, your stuff is broken.

This belief underscores the importance of the workplace environment as a key indicator of the success of an organization. One of the ways to boost the culture of a company is to introduce high degree of fun. What I’m NOT talking about is a monthly birthday celebration or a ping-pong table in the middle of the office. Those are Band-Aid fixes that don’t address the long term goal of integrating fun into your culture.

Instead, focus on the four areas below to ensure fun is part of the overall cultural mix.
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Contributing Author
brandivate is a full-service executive outsourcing team that specializes in helping small to medium sized promotional products distributors profitably - and responsibly - grow their business.

Bill Petrie

Upcoming Events

Distributor Features Overview Webinar, Hosted by Tiffany Tarr, CAS


In this webinar we will preview DC's new fully-responsive, mobile-friendly website platform that allows your users to easily build and maintain e-commerce websites that adapt to any device. Plus a question and answer session at the end.

May 11, 2016- 3:00pm - 4:00pm CT
Register Now!

Website Editor Webinar, Hosted by David Shultz


In this webinar we will go over "How to Get Started in DC" and how to use all of DistributorCentral's features. All participants will be eligible for a Self-Promo Offer sponsored by a DC Pro or Platinum Supplier.

May 17, 2016- 1:00pm - 2:00pm CT
Register Now!

Stay tuned to our Facebook & Twitter pages for all of our
Promotional Products Work! Week happenings!

Welcome New Suppliers

Champion Ball Prestige Import Group
Chill Skinz Red Tupid
Gbag SportCover International
Kanata Blanket Strideline
Midwest Workwear  

What's in your Bag? Q & A with Keith Lofton

Keith Lofton
National Accounts Manager
Pro Towels/Superior Decorating/Kanata Blanket

What’s in your work bag?  Whether it’s a backpack, satchel, or messenger bag, most of us in the promotional product industry are heavily geared up, mainly because we acquire a variety of samples and tech gadgets from not only our own companies we work, but from industry events.

As I sat down to interview Keith about how he keeps entertaining clients fun, he started meticulously unpacking all of his gear, so I asked him show off what promo items he rolls with on a daily basis.

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Who Orders Calendars Early?

Keith Lofton

Who orders calendars in the first ½ of the year? Unfortunately, the answer is not enough. For the professional calendar sales person, the first quarter of the year is their busiest. For everyone else, calendars are the furthest thing from their minds.

Your goal as a distributor should be to convince your clients the necessity of ordering earlier in the year.

Here are five reasons why:

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Guest Blog Article by: David Johnson
Sales Manager, American Calendar

DC PPAI Expo Booth 4661
DC PPAI Expo Booth 4661

Quinn Flags
Tranter Graphics
River's End
Graphik Bus Acces
KD Kanopy
Aprons Etc.
Aprons Etc.
Aprons Etc.
Aprons Etc.
Aprons Etc.


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