DistributorCentral Email Broadcast
Gardner, KS
January 2015


Get the MOST from your Service Providers

For those of you that are putting together your game plan for the PPAI Expo next week, be sure to take some time to reflect on the services for which you rely on Industry Service Providers.

It's very likely that you may be using only a FEW available features, when a service provider may have a COMPLETE solution that can allow you to run you business from anywhere.

Start by making a list of the technical issues or pain points that you are looking to resolve, or a "wish list" of the tools that would help you to conduct business more efficiently.

Coming home from the show with tangible solutions to these issues will provide you a true sense of accomplishment.

Most often at tradeshows, Service Providers are lumped together in one aisle awaiting your visit. While they don't have the flashiest, newest promotional item to impress your clients with, they do have valuable tools that can alleviate your biggest stressors. A simple conversation may help you uncover ways to free up resources and time. Service providers exist for this very reason; they provide you the benefits of a full-time staff at a fraction of the price.

Do you really think that a "Technology Company" hasn't made any new advances since you signed up X many years ago? If you haven't checked in with your service provider since signing up for an account with them, you are missing out on the critical advances that are continually being made.

It's the job of Service Providers to keep your business relevant and on track with continually evolving technology and support. No small or medium sized business can afford to fall behind with technology trends. Rather than being stressed about technology, small business owners such as yourselves have these tools readily available and often times for FREE.

Have a website? Is it responsive? If you do not even know what that means, it's time to talk to your website provider.

Take advantage of meeting with the people that you rarely see. January's brandivate marketing article Tradeshow Maximization talks about being mindful of your time on the show floor.

Step into your service providers' booths and ask them to do a quick overview of the services you use and show them the list of your pain points. Making a personal connection on the show floor can be a big advantage. Most likely the high-level operations (a.k.a. technical gurus) are there and can offer valuable insight and might even decide to take on your project personally.

Set up follow up meetings on the spot so that you come home to standing appointments on your schedule. Hold yourself accountable for keeping these meetings afterward so that your pre-show planning efforts come full-circle to make your 2016 more successful and more efficient.

To help you get started, here are the top 5 reasons to visit us at the PPAI Expo.

Top 5 Reasons to Visit DC Booth #4661

5. Brush up on the PRESENTATION TOOLS available that allow you to easily share product ideas with your customers.

4. Order ARTWORK SERVICES directly through your DC account.

3. Learn how to create and host COMPANY STORES for your top customers.

2. Download and take a tour of the DC APP for when you are on the go.

1. Demo our new responsive website builder and create a new MOBILE-FRIENDLY WEBSITE on the show floor.

(*BONUS REASON: Happy Hour on Tuesday, Jan 12th at 3:00 pm, Booth 4661*)

Tradeshow Maximization

After the merriment of the holidays comes a harsh reality: trade show season. The first major show of 2016 (ASI Orlando) finished yesterday and the "granddaddy of them all," PPAI Expo starts on Sunday. Throughout the remainder of the winter are numerous regional shows, the TOM Shows, and finishing with Expo East in March.

brandivate icon

As a distributor attending trade shows, are you doing the right preparation to get the most out of shows you attend?

This is not your typical "wear comfortable shoes" or "drink plenty of fluids" trade show post. Rather, here key strategies to focus before, during, and after the show to maximize your investment:

Read full article for Before the Show, At the Show & After the Show tips.

About brandivate

brandivate is a full-service executive outsourcing team that specializes in helping small to medium sized promotional products distributors profitably - and responsibly - grow their business. To learn more, visit brandivatemarketing.com.

Bill Petrie


Upcoming Events

Distributor Features Overview Webinar, Hosted by Tiffany Tarr, CAS


In this webinar we will go over "How to Get Started in DC" and how to use all of DistributorCentral's features. All participants will be eligible for a Self-Promo Offer sponsored by a DC Pro or Platinum Supplier.

Wednesday, January 20, 2016- 1:00pm - 2:00pm CT
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Website Editor Webinar, Hosted by David Shultz


In this webinar we will preview DC's new fully-responsive, mobile-friendly website platform that allows your users to easily build and maintain e-commerce websites that adapt to any device. Plus a question and answer session at the end.

Wednesday, January 20, 2016- 3:00pm - 4:00pm CT
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 Company Announcements

DC Welcomes Alisha Kallappa, Support Specialist
Alisha DistributorCentral is excited to welcome aboard Alisha Kallappa as Support Specialist. Her role is to help DC’s supplier and distributor users by providing support on product data management, website design/maintenance and product research.

Read More
DC Celebrates 2015 with Highlight Video
We had a blast looking back on 2015!! We wanted to share some of the best times
our team had at industry events and in the office with our entire crew.

Watch Video
DC PPAI Expo Booth 4661

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Coloring Book Solutions



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