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Gardner, KS
July 2015
 
Plan Ahead

2016 Supplier Email Blast Marketing- Plan Ahead!

In 2015, DistributorCentral rolled out a new Email Marketing Service for Supplier Members. Suppliers are seeing great results from the blasts they have sent out over the first half of the year.

It's never too early to get a jump on your marketing agenda. Take advantage of our special pricing available through September. Reserve your 52, 36 or 24 week blast programs by: July 31st - Save 20%, by August 31st, Save 15% or September 30th - Save 10%. The earlier you book, the more you save!

Suppliers, you should be thinking now about what you want to promote in 4th quarter and 1st quarter of 2016. Plan out a calendar with your staple products that need to be accessible regardless of season or special promotions. Then keep your marketing for these products fresh and ongoing to keep them top of mind. For seasonal offerings, content needs to be available and put out long before your customers ask for these products.

Check out the article below by our Marketing Director, Stephanie Protz, for more tips about how to make your email blast marketing more effective.

(Distributors, want to receive our Supplier Email Promotions?
Go to www.dcmkt.com to subscribe.)

Make Your Email Blasts Count

Effective email blasts are an art form. The most impactful email campaigns are relevant to your target audience and strike a balance in email frequency that keeps your brand fresh in your customers’ minds without overloading them.

Keep it Simple

Think about your own email inbox and what types of emails catch your attention and cause you to react.

Create an Awesome Subject Line

Make sure your subject lines make sense, are relevant and persuasive. Remember, you have to compete with all the other emails that are being sent out by your Email Blast Service Provider. Make sure your subject line will catch attention.

read full article...

 

Living in Your Pipeline

brandivate icon

If you’ve been in sales for longer than a week, you have heard someone – a manager, co-worker, or accountability partner – stress the importance of building an active sales pipeline. Even so, many sales professionals look at building and maintaining an active pipeline as a “non-sales activity” not critical to their growth. It’s time to think differently about a sales pipeline, using it as a guide to both strategic thinking and actionable steps to sales growth. To get the most out of your pipeline, you need to focus on three areas: the need, the approach, and the execution.

The Need


1. Focus – You simply cannot keep everything in your head. Notebooks, sticky notes on your desk, email reminders aren’t going to give you the complete information necessary to deliver maximum efficiency. The pipeline is a system to manage leads, status, next steps, reminders, and other sales activities for you. As a salesperson, your time is best spent on the best prospects – the ones ripe to take the next step in the sales process. The pipeline will manage that for you.

read full article...


About brandivate

brandivate is a full-service executive outsourcing team that specializes in helping small to medium sized promotional products distributors profitably - and responsibly - grow their business. To learn more, visit brandivatemarketing.com.

Bill Petrie
engage@brandivatemarketing.com
brandivatemarketing.com

 brandivatemarketing
 @brandivatemktg

5 Questions with Matt Duffey

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Last month we introduced you to our new Senior Account Manager, Matt Duffey.

Well we wanted to get to know him better and wanted our members to learn a little more about him as well.

So we asked him 5 quick questions -

read full article...
 

UPCOMING EVENTS


Distributor Features Overview Webinar, Hosted by Michelle Beaver


»  Wednesday, July 8 - 1:00pm - 2:00pm CT (Register Now!)

»  Wednesday, July 22 - 1:00pm - 2:00pm CT (Register Now!)

Participants will be eligible for a Self-Promo offer from Southern Plus!


The SAAC Show - August 5-6 in Long Beach, CA (learn more)

 »  Exhibiting at Booth #E143
 »  Education Session:

 

WELCOME NEW DC PRO SUPPLIERS!


A to Z Line (Anything Imprinted)
American Calendar
Big Dog Buttons LLC
BNB Line
Brighter Promotions
Custom Graphix Signwork

Jody's Popcorn
Kenny Products
Royal Industries / Waldor
Towel Hub
Triton Poker Chips
Windbrella

SAAC Ad


Huffermen
Formgraphics
rustico
contplastic
drumline
huff
beacon
one29
tradenet ad


SUPPLIERS

Learn how to reach more distributors by featuring specials in this newsletter or leveraging our powerful new email marketing platform!


 
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